Word of Mouse

The acronym CRM, customer relationship management, implies a certain level of sophistication in working with your clients.  It’s no longer enough to simply develop a product or service, and expect the world to come knocking at your door.  In a previous article, we discussed why inbound lead nurturing is so very important from a standpoint of sales conversions. 

At the end of the day, lead nurturing is a vital component of CRM.  Without adequate follow up on leads, customer relationship management is incomplete at best, and a waste of time, at worst.  After all, why do you want to engage in CRM?  The short answer is to convert an initial sale. 

This should be a relatively easy blog post to write – after all, it’s being input to and broadcast from a content management system (CMS)!  A content management system is so much more than just a blog platform, though, and many business owners mistake the need for a CMS as a need for hosting blog postings.

The concept of a content management system has evolved tremendously